AVF 234 - Media in Sports and Entertainment Industries

Semester Hours: 3

A comprehensive study of current principles and practices of sports and entertainment programming, production, promotions and management for radio, television, and the Internet. This course considers business issues in the entertainment industries and demonstrates the interdependent relationship between mass media and organized, professional sports. Students examine the organizational, technological and ethical issues in the various fields, with an emphasis placed on audience targeting, development strategies, new technologies and their cultural impact. While the focus is primarily on U.S. broadcasting, the reality of media globalization will inform the course work.

Prerequisites & Course Notes
May not be taken on a Pass/Fail basis.

View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026