The Practice of Public Relations   [ARCHIVED BULLETIN]
2013-2014 Graduate Studies Bulletin
   

PR 260 - The Practice of Public Relations


Semester Hours: 3
Fall, Spring
This course introduces students to the way that public relations functions within organizations, its impact on various publics, and its function within society. The history of the field as well as the theorists and practitioners that have shaped it will be explored. The various roles and responsibilities of the public relations specialist will be introduced with a close examination of media relations, employee relations, community relations, public affairs and cross-cultural relations.  

Prerequisite(s)/Course Notes:
JRNL 211 . Journalism students may not take this course on a Pass/Fail basis. Students not matriculating in the M.A. in Journalism Program  may take the course as a Pass/Fail elective.


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