PR 261 - Survey of Public Relations Issues

Semester Hours: 3

Fall, Spring
This course will examine ongoing public relations case studies or current news stories, their contexts and the publics they involve, and analyze and critique the case studies and news stories from a professional public relations standpoint. A review of campaign strategy, media relations practices, and responses to the issues will be explored. A critical assessment of the various strategic approaches to these case studies/news stories provides the focus to evaluate the various objectives, strategies and tactics behind effective public relations campaigns and influencing public opinion.

Prerequisite(s)/Course Notes:
JRNL 211. Journalism students may not take this course on a Pass/Fail basis. Students not matriculating in the M.A. in Journalism Program may take the course as a Pass/Fail elective. Students enrolled in the M.A. in Public Relations program are not required to take JRNL 211 as a prerequisite.

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