PR 265 - Business Essentials and Corporate Public Relations

Semester Hours: 3
Fall, Spring, Summer
In this course, students will be introduced to essential business functions to gain an understanding of the corporate public relations discipline and the unique communication needs of the different business segments within the environment of large corporations or major nonprofit organizations. They will also gain an understanding of how to meet those needs through the development of a comprehensive corporate communication plan. Students will review how senior public relations executives function as part of an executive management team to gain an understanding of the specialized communication requirements of other members of the executive management team, diversity management, information technology and security, and risk management and avoidance. Students will analyze appropriate case studies while participating in interactive interviews and projects that demonstrate the executive-level challenges, budgetary limitations, communication staff management, ethical considerations, and internal and external communication issues that are found within the responsibilities of senior-level corporate public relations practitioners.

Prerequisite(s)/Course Notes:
PR 261 . Students may not take this course on a Pass/Fail basis. Students not matriculating in the M.A. in Public Relations  program may take this course as a Pass/Fail elective.

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