Mar 28, 2024  
2007-2008 Graduate Studies Bulletin 
    
2007-2008 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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MKT 304 - Advanced Research Seminar in Marketing


Semester Hours: 3
Fall, Spring
Students write an integrative paper on an assigned topic based on secondary research and then formulate a written primary data research design to investigate a specific key issue. They must formulate research questions and hypotheses, construct survey instruments and experimental designs, draft sample plans, outline data handling procedures, and prepare a comprehensive research proposal, furnishing justifications for its theoretical as well as practical significance. An oral presentation of each project is required at the conclusion of the semester.

Prerequisites & Course Notes
Completion of all core competency courses, 21 s.h. of advanced core courses or above (including QM 203, IB 207, and at least six s.h. of the required 15 s.h. in the area of concentration), and permission of department chairperson. Open only to matriculated graduate students in the Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.





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