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Apr 18, 2024
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MKT 250 - Healthcare Marketing
Semester Hours: 3
Periodically
An introductory marketing course for healthcare professionals, such as administrators
dealing with the elderly who need to understand their markets. This course examines
the healthcare environment directed towards the needs of the aging. Emphasis is
on how to develop effective programs to meet the needs of this market. Specific
areas examined include the changing health and medical marketing environment,
the elderly as a viable market, new product development, pricing, promotional
planning, channels of distribution, decision making of healthcare services and
future trends for this market.
Prerequisites & Course Notes
Open only to students matriculated in the Gerontology Program. Not for M.B.A.
degree credit.
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