MKT 247 - Consumer Behavior in the Global Environment
Semester Hours: 3
Periodically
A comprehensive analysis of the role of psychology, sociology, anthropology, and economic-based theories in the explanation of consumer decision making in the global environment. Topics include perception, learning; pre-search, search and use processes, cultural dynamics, the global consumer, cross-cultural research, culture and sub-cultures, post-purchase behavior, and brand loyalty. Emphasis on case history analysis and marketing strategy implications.
Prerequisites & Course Notes
MKT 203. Open only to matriculated graduate students in the Zarb School of Business and in other schools at Hofstra where appropriate. See specific program requirements. (Formerly Consumer Behavior.)
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