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Apr 19, 2024
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EADM 231 - School Public Relations
Semester Hours: 3
Periodically
Functions and responsibilities of the school administrator in the development
and maintenance of effective school public relations. The meaning and purpose
of school public relations, the public relations roles and functions of the board
of education and all school personnel, school-community relations, communications
processes, techniques and strategies, the preparation of communications materials,
handling criticism and attacks, and relations with the news media. Questions and
problems as they emerge during the semester. Illustrated lectures, class discussion,
group interaction, role playing, student presentations, guest lectures and individual
student reading, research and written assignments. Student achievement is measured
by the quality of class participation, written assignments and a culminating written
exercise.
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