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Apr 18, 2024
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MHAE 247 - Marketing Principles in Health Services Semester Hours: 1.5 Fall, Spring, Summer
Through a combination of lectures, problem solving and case studies, students
apply principles of marketing to the decision-making process in the healthcare
environment. The complex relationships between hospital PPOs and HMOs are explored.
Prerequisites & Course Notes (Formerly Application of Marketing Principles in Healthcare Environments.)
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