| |
May 04, 2024
|
|
|
|
|
MKT 230 - Pricing Theory and Practice
Semester Hours: 3
Periodically
A managerial approach to pricing decisions. Topics include a legal and ethical environment of pricing decisions; demand curve estimation; psychological pricing; demand, cost and competitive approaches to pricing; decision model in pricing models and decisions by channel members.
Prerequisites & Course Notes
MKT 203. Open only to matriculated graduate students in the Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.
Add to Personal Catalog (opens a new window)
|
|