Apr 20, 2024  
2009-2010 Undergraduate Bulletin 
    
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2009-2010 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 101 - Principles of Marketing

Semester Hours: 3
Fall, Spring
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

Prerequisite(s)/Course Notes:
Sophomore class standing or above.




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