Mar 28, 2024  
2011-2012 Undergraduate Bulletin 
    
2011-2012 Undergraduate Bulletin [ARCHIVED BULLETIN]

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IB 162 - European Business

Semester Hours: 3
Every other year
Intensive study of the unique aspects of doing business in foreign continents. Topics include managing capital sources, assets, pricing and employee compensation; coordinating multinational production and marketing strategy in the context of export and import protectionism and regional integration; conducting relations with central banks, planning agencies, political and economic elites, trade associations and labor unions. Marketing in a heterogeneous socioeconomic environment; organizational design; worker/management relations; building data bases for supporting continental operations.

Prerequisite(s)/Course Notes:
Junior class standing and IB 150.





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