Apr 16, 2024  
2011-2012 Undergraduate Bulletin 
    
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2011-2012 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 144 - Marketing Research

Semester Hours: 3
Fall, Spring
Design and implementation of market research investigations to help solve conceptual and operational marketing problems. Topics include development of research proposals, sources of primary and secondary data, questionnaire construction, sampling considerations, application of statistical analysis including computer-based techniques, and report writing.

Prerequisite(s)/Course Notes:
MKT 124, QM 122.




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