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Apr 18, 2024
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MKT 175 - Marketing Planning and StrategySemester Hours: 3
Fall, Spring
This course focuses on the role and functions of strategic marketing in the management of organizations. Emphasis is plaed on understanding the global environment in which the organization operates and the integrative application of various facets of marketing in the development of effective and ethical strategic marketing plans. The analytic skills of students are enhanced through reading assignments, classroom discussions and activities, and term projects.
Prerequisite(s)/Course Notes:
MKT 101, 124, senior class standing, and 6 additional semester hours of marketing electives. (Formerly Marketing Planning and Product Strategies.)
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