Apr 25, 2024  
2012-2013 Undergraduate Bulletin 
    
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2012-2013 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MASS 112 - Surveying Public Opinion: Introduction to Public Opinion Research

Semester Hours: 3
Once a Year
Introduction to the subject of commercial, social and political opinion research; methodologies and their pitfalls; uses of public opinion studies; relationship between such studies and their influence in the marketplace of ideas, services and products. Other topics include effect of the polling phenomenon on the press and how news is created out of polling results.




Prerequisite(s)/Course Notes:
MASS 011 , or permission of the instructor.




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