| |
Apr 24, 2024
|
|
|
|
|
MKT 169 - Marketing of ServicesSemester Hours: 3
This course focuses on the difference between goods and services and the impact of these differences on marketing of services. Topics include service quality, customer service/satisfaction, ethical issues in marketing of services, and marketing of services internationally.
Prerequisite(s)/Course Notes:
MKT 101, junior class standing or above. Distance Learning
January 2013 Offering
10040: Jan. 2-23; Thelen; Distance Learning
Add to Personal Catalog (opens a new window)
|
|