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Dec 22, 2024
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MKT 245 - Research for Marketing Decisions
Semester Hours: 3
Periodically
Principles, procedures and techniques of defining and solving marketing problems; research designs and analytical methods; statistical techniques in market research.
Prerequisite(s)/Course Notes:
MKT 203 , BAN 203 . Open only to matriculated graduate students in the Frank G. Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.
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