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    Hofstra University
   
 
  Sep 25, 2017
 
 
    
2017-2018 Undergraduate Bulletin
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MKT 101 - Principles of Marketing

Semester Hours: 3
Fall, Spring
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

Prerequisite(s)/Course Notes:
Sophomore class standing or above. (Students who have completed 24 s.h. or above may seek a waiver from the department chairperson.)


Click here for spring 2017 course offering(s).

Click here for Summer Session I 2017 course offering(s).

Click here for Summer Session II 2017 course offering(s).

Click here for Summer Session III 2017 course offering(s).

Click here for fall 2017 course offering(s).




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