The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    Hofstra University
  Feb 17, 2018
2017-2018 Undergraduate Bulletin
[Add to Personal Catalog]

PR 105 - Media Relations

Semester Hours: 3

Fall, Spring

This course is an overview of the media relations process in the digital era. Students analyze the state of contemporary media – online and off – and its impact on public opinion. By providing an understanding of the media process and how news is perceived and coverage chosen, students will gain a critical awareness of the role of the public relations practitioner within the news making process. Students will develop strong media relations techniques including writing skills, presentation skills, pitching and media/video training. Special emphasis is placed on the role of digital media and its power to influence change, and the impact of blogs and other social media. Students develop a strategic media relations campaign aimed at publicizing a product, service, idea or issue, and that uses a variety of traditional and non-traditional publicity tools and techniques.

Prerequisite(s)/Course Notes:
PR 101  or 102 , and 103 . No liberal arts credit. May not be taken on a Pass/D+/D/Fail basis.

Click here for Summer Session I 2017 course offering(s).

Click here for Summer Session II 2017 course offering(s).

Click here for Summer Session III 2017 course offering(s).

Click here for fall 2017 course offering(s).

Click here for spring 2018 course offering(s).

[Add to Personal Catalog]