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    Hofstra University
   
 
  Feb 17, 2018
 
 
    
2017-2018 Undergraduate Bulletin
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PR 105 - Media Relations

Semester Hours: 3


Fall, Spring

This course is an overview of the media relations process in the digital era. Students analyze the state of contemporary media – online and off – and its impact on public opinion. By providing an understanding of the media process and how news is perceived and coverage chosen, students will gain a critical awareness of the role of the public relations practitioner within the news making process. Students will develop strong media relations techniques including writing skills, presentation skills, pitching and media/video training. Special emphasis is placed on the role of digital media and its power to influence change, and the impact of blogs and other social media. Students develop a strategic media relations campaign aimed at publicizing a product, service, idea or issue, and that uses a variety of traditional and non-traditional publicity tools and techniques.

Prerequisite(s)/Course Notes:
PR 101  or 102 , and 103 . No liberal arts credit. May not be taken on a Pass/D+/D/Fail basis.


Click here for Summer Session I 2017 course offering(s).

Click here for Summer Session II 2017 course offering(s).

Click here for Summer Session III 2017 course offering(s).

Click here for fall 2017 course offering(s).

Click here for spring 2018 course offering(s).




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