PR 105 - Media Relations
Semester Hours: 3
This course is an overview of the media relations process in the digital era. Students analyze the state of contemporary media – online and off – and its impact on public opinion. By providing an understanding of the media process and how news is perceived and coverage chosen, students will gain a critical awareness of the role of the public relations practitioner within the news making process. Students will develop strong media relations techniques including writing skills, presentation skills, pitching and media/video training. Special emphasis is placed on the role of digital media and its power to influence change, and the impact of blogs and other social media. Students develop a strategic media relations campaign aimed at publicizing a product, service, idea or issue, and that uses a variety of traditional and non-traditional publicity tools and techniques.
PR 101 or 102 , and 103 . No liberal arts credit. May not be taken on a Pass/D+/D/Fail basis.
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