The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    Hofstra University
   
 
  Aug 20, 2017
 
 
    
Skip Navigation
2017-2018 Undergraduate Bulletin
[Add to Personal Catalog]

RTVF 043 - Radio Station Imaging and Production

Semester Hours: 3
Fall
This course focuses on the theories and practices of radio station imaging and production.  “Station imaging” and “creative enhancement” are general terms used to describe the elements produced internally by a radio station to promote and/or market itself.  Imaging is both an internal promotional approach, and an external marketing strategy, that refers to how a broadcaster positions its radio station within the marketplace.  Through classroom lectures, practical studio production work, and a broad array of assignments and readings, students will become familiar with the technical terms and strategic practices associated with radio station imaging.  Students will gain the skills necessary to create radio “sweepers,” music menus, and “promos” for shows, special events, and contests.  The course is designed to give students a critical appreciation for how audio elements create a particular effect, and to understand how writing and editing play a role in shaping perceptions of the listener.  Other topics include copyright restrictions, acquiring music and sound effects for productions, and developing image campaigns.  Students will produce all of the projects on advanced digital production software. 

Prerequisite(s)/Course Notes:
RTVF 021  or by permission of department. No liberal arts credit. Lab fees additional. May not be taken on a Pass/D+/D/Fail basis.


Click here for spring 2017 course offering(s).

Click here for Summer Session I 2017 course offering(s).

Click here for Summer Session II 2017 course offering(s).

Click here for Summer Session III 2017 course offering(s).

Click here for fall 2017 course offering(s).




[Add to Personal Catalog]