The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    Hofstra University
  Feb 21, 2018
2017-2018 Undergraduate Bulletin
[Add to Personal Catalog]

PR 101 - Public Relations Research Methods and Case Studies

Semester Hours: 3
Fall, Spring, Summer
Research is a fundamental part of the public relations process and functions as the foundation to every program or campaign. This course explains how research is developed, analyzed and interpreted to aid in the establishment of effective PR campaigns that can influence the public and motivate behavior. This course is devoted to learning about the different practice areas of public relations. By reviewing case studies and articles students learn how PR practitioners benefit from including research into the communications process. Students learn from the successes and failures described in each case study. Through critical analysis of existing campaigns students develop an understanding of the planning and implementation of public relations activities.

Prerequisite(s)/Course Notes:
PR 100 . No liberal arts credit. May not be taken on a Pass/D+/D Fail basis. Students required to take PR 102  and/or PR 104  toward their major in Public Relations  are restricted from taking this course.

Click here for Summer Session I 2017 course offering(s).

Click here for Summer Session II 2017 course offering(s).

Click here for Summer Session III 2017 course offering(s).

Click here for fall 2017 course offering(s).

Click here for spring 2018 course offering(s).

[Add to Personal Catalog]