PR 110 - Advanced Public Relations ToolsSemester Hours: 3
Fall, Spring, Summer
This is an advanced course in the use of the digital and Web-based tools for the public relations practitioner. The course follows the required Public Relations Tools course (PR 106 ), which helps to ensure that PR students are exposed to the programs and skills they will need to succeed professionally. Because increasing demand for content has caused the evolution of public relations from a traditional, journalism-based practice to a complex profession requiring proficiencies in integrated marketing communications, students must become highly proficient in many of the digital and Internet-based tools available. Students will review state-of-the-art programs and platforms, building on the information learned in the required course and expanding to include desktop design tools, video production, search engine optimization, website content management systems, and data visualization. Instruction in the use of WordPress and Adobe InDesign and Photoshop will be provided.
PR 106 and a GPA of 3.0 in the major is required. May not be taken on a Pass/D+/D/Fail basis. Not for liberal arts credit.
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