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  Dec 15, 2017
 
 
    
2007-2008 Graduate Studies Bulletin [ARCHIVED BULLETIN]

Marketing and International Business


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Professor Barak, Chairperson, 222 Weller Hall, (516) 463-5706,  Benny.Barak@hofstra.edu
Professors Berman, Evans, James, Mathur, Neelankavil, Sherman
Associate Professors Forman, Lee, McMellon, Moore, Yoo, Zhang
Assistant Professors  Kulviwat, Thelen

The Walter H. “Bud” Miller Distinguished Professorship in Business is held by Professor Berman.
The RMI Distinguished Professorship in Business is held by Professor Evans.

Department Objectives for M.B.A. in International Business Students

  • To provide students with broad-based strategic tools, skills, and analytical techniques that will assist them in managing a variety of international functions for global and international companies.
  •  Through interdisciplinary course work and focus on decision-making skills, the program is intended to assist students in managing a variety of international areas in an organization.

Department Objectives for M.B.A. in Marketing Students

  •  To provide students with broad-based strategic tools and skills that will assist them in managing a variety of marketing functional areas in a 21st century marketing organization.
  • The focus of the program is to provide students with decision-making skills that could be applied in a variety of situations in both for-profit and not-for-profit organizations.

Department Objectives for M.S. in Marketing

  • To prepare students for middle- to upper-level positions within the marketing function at leading companies.
  • An emphasis is placed on the design, implementation, and review of marketing plans.

Department Objectives for M.S. in Marketing Research

  • To prepare students for middle- to upper-level positions within the marketing research function at leading companies or at specialized marketing research firms.
  • Both quantitative and qualitative research skills are addressed in the program.

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