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  Oct 19, 2017
 
 
    
2009-2010 Undergraduate Bulletin [ARCHIVED BULLETIN]

Zarb School of Business


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Office: Third Floor, Weller Hall
Telephone: (516) 463-5678 Fax: (516) 463-5268
Salvatore F. Sodano, Dean
Anil Mathur, Vice Dean
Rose Anne Manfredi, Executive Assistant Dean for Administration
Gioia P. Bales, Acting Assistant Dean
Jeffrey D. Mon, Director of Recruitment for Graduate Business Programs
Barbara Church-Kattan, Director of Graduate Business Career Services
Maria C. McCarey, Director of Undergraduate Business Advisement

The Frank G. Zarb School of Business offers day and evening undergraduate and graduate study. The School offers programs leading to the Bachelor of Business Administration, Master of Business Administration,  Juris Doctor/Master of Business Administration, Executive Master of Business Administration, and Master of Science degrees, and also offers minors in business subjects. Combined B.B.A./M.S. programs, undergraduate certificates and advanced graduate certificates in business are also offered.

During the summer, the Zarb School of Business offers Hofstra students the opportunity to study at the University of International Business and Economics in Beijing, China, and at the National University of Ireland in Galway, Ireland.  In addition, the Zarb School has an exchange program with the University of Amsterdam in The Netherlands. (See the “Study Abroad” section of this Bulletin.)

The School is comprised of the following departments:

Accounting, Taxation, and Legal Studies in Business 
Finance 
Information Technology and Quantitative Methods 
Management, Entrepreneurship and General Business 
Marketing and International Business 

Students should consult the Semester Planning Guide for specific offerings before registering for their programs.

Academic Chairs and Distinguished Professorships:

The Bernon Family Endowed Distinguished Professorship in Business.

The Robert E. Brockway ’46 Endowed Distinguished Professorship in Marketing is held by Dr. Neelankavil, Professor of Marketing and International Business.

The Brodlieb Distinguished Professorship in Business is held by Dr. Mathur, Vice Dean of the Zarb School of Business and Professor of Marketing and International Business.

The Chaykin Distinguished Teaching Professorship in Accounting is held by Professor Katz, Professor of Accounting.

The Chaykin Endowed Chair in Accounting is held by Dr. Polimeni, Vice Provost for Accreditation and Assessment.

The Cypres Family Distinguished Professorship in Legal Studies in Business is held by Professor Martin, Professor of Legal Studies in Business.

The Robert F. Dall Distinguished Professorship in Business is held by Dr. Sonfield, Professor of Management and General Business.

The Harold Lazarus Endowed Chair in China Business Studies.

The Walter H. “Bud” Miller Distinguished Professorship in Business is held by Dr. Berman, Professor of Marketing.

The RMI Distinguished Professorship in Business is held by Dr. Evans, Professor of Marketing.

The Honey and Arthur Sorin Distinguished Teaching Fellow in Business.

The C.V. Starr Distinguished Professorship in Finance and International Financial Services is held by Dr. Lyn, Professor of Finance.

The C.V. Starr Distinguished Professorship in Finance and Investment Banking is held by Dr. Papaioannou, Professor of Finance.

The Mel Weitz Distinguished Professorship in Business is held by Dr. Lazarus, Professor of Management.

For additional information, see the Academic Chairs and Distinguished Professorships section of this Bulletin.

MISSION STATEMENT

The Frank G. Zarb School of Business at Hofstra University provides a quality education that prepares professionals for a dynamic, globally oriented environment.

The Zarb School offers undergraduate and graduate programs with strong functional specializations, taught by faculty committed to excellence in teaching and scholarship.

Within an environment that values diversity, the Zarb School fosters the personal and professional growth of its various constituencies and cultivates awareness of ethical issues and social responsibility.


VISION STATEMENT
    
To be recognized for the quality of its academic programs and graduates.

Educational Philosophy to Achieve Mission and Vision

The Zarb School will achieve its mission and vision by adhering to the following principles:

  1. Continually reviewing and adapting its mission to ensure that it meets the standards of “quality education” and the overall educational requirements of a rapidly changing and globally oriented environment.
  2. Assessing its programs on a continuing basis with the involvement of all of the School’s stakeholders.
  3. Continually assessing student learning with the purpose of program modification and improvement.
  4. Maintaining a culture of academic excellence by supporting, recognizing and rewarding faculty achievements in teaching and scholarship consistent with an institution offering undergraduate and masters-level business programs.
  5. Promoting and encouraging the professional and personal development of students through internships and sponsorship of a broad variety of student organizations, seminars and conferences aiming at fostering interactions with business practitioners and organizations.
  6. Exposing students to ethical dilemmas and the consequences of their decisions.
  7. Exposing students to issues of social responsibility.
  8. Fostering a supportive environment across administration, faculty, and students that values diversity.
  9. Seeking mutually beneficial linkages with local, national, and international business organizations, agencies, and academic institutions to expand the variety of educational services and experiences to its students.
  10. Encouraging and expecting faculty interaction with business professionals to both elicit input for program development changes as well as insight into current relevant business practices.

Educational Objectives to Achieve Mission and Vision

General Objectives
At both the baccalaureate and master’s levels, the Zarb School of Business is committed to promoting quality teaching that requires rigor, relevance, and a thorough exploration of the application of business knowledge in an ever-changing business environment. Simultaneously, the School must impart to its students:

  1. Strong functional knowledge with an understanding of the integrated nature of business functions.
  2. Proficiency in oral and written communications.
  3. Analytical and critical thinking skills for effective decision making.
  4. Understanding of the issues that characterize the contemporary global business environment.
  5. Understanding the applicability of information systems and other technologies in modern organizations.
  6. Awareness of the ethical dilemmas of business professionals and the social responsibility of business organizations.

Specific Objectives of Each Program

In addition to the general educational objectives listed above, each program in the Zarb School of Business has the following specific objectives:
    
Objectives of the Bachelor of Business Administration Program
The B.B.A. program provides a broad-based curriculum that integrates core business competencies and functional specialization with a foundation in liberal arts and sciences to prepare its students for careers in the profit and not-for-profit sectors.  In addition, the program seeks to impart to its students the value of life-long learning and professional development.

Objectives of the Master of Business Administration Program
The M.B.A. program prepares students for managerial positions in various types of organizations.  The program builds on core business competencies and functional specialization to impart to its students decision analysis skills and a strategic perspective of business problems.
    
Objectives of the J.D./M.B.A. Program
The J.D./M.B.A. program provides law students with a management education that enables them to integrate the legal and business disciplines.

Objectives of the Executive M.B.A. Program
The E.M.B.A. program is specifically designed for professionals with experience who are trained to take higher-level responsibilities at a wide variety of organizations.  With a broad based management curriculum that is application driven and an exposure to the full scope of various business functions, the E.M.B.A. program focuses on skills that can be readily applied.
    
Objectives of the Master of Science Programs
The Master of Science programs are designed for students seeking to specialize in a selected business area by acquiring an in-depth conceptual understanding as well as the skills to analyze problems and develop appropriate solutions.

Objectives of the Undergraduate Certificate Programs
The Undergraduate Certificate programs enable qualified individuals holding baccalaureate degrees (in any field) to specialize in a business area within the B.B.A. program and thus, offer career-switching opportunities.

Objectives of the Advanced Graduate Certificate Programs
The Advanced Graduate Certificate programs enable qualified individuals holding an M.B.A. degree or other professional graduate degrees to specialize in a business area within the M.B.A. program and, thus, offer career-switching opportunities.  


 Undergraduate Programs

The Bachelor of Business Administration program has been professionally accredited by AACSB International – The Association to Advance Collegiate Schools of Business for more than 30 years. In addition, the Department of Accounting, Taxation and Legal Studies in Business has a special accounting accreditation from AACSB International. These accreditations ensure that faculty, academic programs and facilities meet the highest professional standards. The curricula provide a broad, liberating education that prepare students for responsible citizenship and leadership roles in business and not-for-profit organizations in the United States and abroad. The majority of business core courses are taken at the sophomore level and above. Major elective courses are taken in the last two years of a four-year curriculum, thus permitting freshmen and sophomores to acquire a solid liberal arts foundation in the humanities, social and natural sciences, mathematics, computer science, and cross-cultural areas.

Prior to the beginning of junior year, the student must confer with a Zarb School of Business adviser. Undecided business students should meet with a faculty adviser in one of the School of Business departments. The School of Business academic majors are as follows:

Accounting  (leading to eligibility for CPA certification)
Entrepreneurship 
Finance 
Information Technology 
International Business 
Legal Studies in Business                
Management 
Marketing 
NOTE: All majors must be declared at the Office of Academic Records. Forms are available in Zarb School of Business departmental offices.

To facilitate and improve the advisement process, the Zarb School of Business has prepared an advisement form for each B.B.A. major. It shows all course requirements and the recommended sequence of courses. In addition, a personalized progress report called the Degree Audit Report (DAR) is available online. Students are required to make use of this report for course selection, advisement and registration purposes. Students who fail to do so assume the risk of notification of nonfulfillment of requirements prior to graduation.

School of Business courses may not be taken on a Pass/D+/ D/Fail basis.

Nonbusiness students may take no more than 25 percent of their course work in business subjects.


Bachelor of Business Administration

Candidates for graduation with the degree of Bachelor of Business Administration must fulfill the following requirements:

1. The successful completion of at least 128 semester hours, including all requirements, and a cumulative grade point average of 2.0 in work completed at Hofstra.
NOTE: Majors in accounting must also have an overall GPA of 2.0 in accounting course work at Hofstra. In addition, they must have a C- or better in ACCT 101 , 102 , 123 , and 124  whether taken at Hofstra or transferred in from another institution. Otherwise, these accounting courses must be retaken at Hofstra since no waivers will be granted for them. Students transferring from two-year colleges who have successfully completed the equivalent of ACCT 123  and 124  will receive transfer credit for these courses provided that they successfully complete ACCT 125 with a grade of C or better.
 
2. At least 58 semester hours, including all requirements, must be in liberal arts, and 6 semester hours of general education requirements fulfilled by QM 1  and 122  must be completed.  
3. B.B.A. students must complete in residence 15 semester hours in the major field of specialization and the last 30 hours toward their degree. The 15 hours need not be included within the last 30 hours.  
4. At least 50 percent of the business credits required for the B.B.A. degree must be earned at Hofstra.  
5. Liberal Arts Distribution Requirements
(See Distribution Courses  under HCLAS)
(33 s.h.)  
  a. Humanities Division, 9 semester hours including:    
    Literature Category 3 s.h.  
    The Arts Category (Appreciation and Analysis or Creative
          Participation)  
3 s.h.  
    Literature Category or Appreciation and Analysis    3 s.h.  
  b. Natural Sciences, Mathematics/Computer Science
Division, 9 semester hours including:
   
    Mathematics/Computer Science Category*   3 s.h.  
    Natural Sciences Category       3 s.h.  
    Natural Sciences Category or Mathematics/Computer
          Science Category*   
3 s.h.  
    * B.B.A. students must take or above. Students who plan to pursue an M.B.A. degree are strongly urged to take a calculus course (MATH 61, 61A or 71).  
  c. Social Sciences Division, 9 semester hours including:    
    Behavioral Social Sciences Category  3 s.h.  
    History, Philosophy, Religion Category 3 s.h.  
    Behavioral Social Sciences Category or History, Philosophy,
          Religion Category
3 s.h.  
  d. Cross-Cultural Division      3 s.h.  
  e. Interdisciplinary Studies Division 3 s.h.  
     Choose one 3 s.h. course from the Interdisciplinary Studies Division or an elective from a) through d) above (excluding SPCM 1  or 7  or any other course as part of  the Specific Liberal Arts requirements for B.B.A. students stated below).  
 6. WSC 1  and 2  (6 s.h.), which includes the Writing Proficiency Exam (See University Degree Requirements.)  
 7. Specific Liberal Arts Requirements for B.B.A. Students (18 s.h.)
Students may use courses listed below (except SPCM 1  or 7 ) to fulfill or reduce the Liberal Arts Distribution Requirements listed above in section 5. Students should see an adviser in their major department.
 
   a. ECO 1 , 2        6 s.h.  
    A third economics course if specified by the department. (These economics courses may not be taken on a Pass/D+/D/Fail basis.) NOTE: a maximum of 9 semester hours in economics will be accepted toward the fulfillment of the liberal arts requirement.  
  b. Mathematics course: 3 s.h.  
    MATH 40  or above, chosen under business department advisement for majors in Accounting, Business Computer Information Systems, Entrepreneurship, International Business, Legal Studies in Business, Management and Marketing. For majors in Finance, MATH 61 , 61A  or 71  or above, chosen under Finance Department advisement.  
  c. Ethics course: PHI 14  or 90  3 s.h.  
  d. Speech course: SPCM 1  or 7    3 s.h.  
  e. Political science course (any PSC course fulfills the requirement) 3 s.h.  
8. International business majors must fulfill the following additional specific liberal arts requirements. Any of the courses listed below may be used to fulfill or reduce the Liberal Arts Distribution requirements listed above in Section 5. Students should see an adviser in the Department of Marketing and International Business.  
  a. ECO 142   
  b. 3 s.h. chosen from CLL 39  or 40 ; ENGL 43  or 44 ; HIST 11  or 12 .  
  c. Foreign language, level 5 or equivalent; standardized test assessments acceptable (no credit provided for tests).  
9. Additional Liberal Arts Electives
Students may select courses from any liberal arts area as needed to complete the minimum of 58 s.h.
 
10. Requirements for B.B.A. Majors (18-27 s.h.)  
  Accounting 27 s.h.  
  Entrepreneurship 24 s.h.  
  Finance 21 s.h.  
  Information Technology 24 s.h.  
  International Business   21 s.h.  
  Legal Studies in Business 21 s.h.  
  Management 18 s.h.  
  Marketing 21 s.h.  
11. Business Core Requirements (34 s.h.)  
  ACCT 101, 102 (sophomores or above)†  6 s.h.  
  FIN 101 (sophomores or above)†  3 s.h.  
  FIN 110 (juniors or above)††     3 s.h.  
  GBUS 180 or 180H (seniors only)†††   3 s.h.  
  IB 150 (sophomores or above)†   3 s.h.  
  IT 14         4 s.h.  
  LEGL 20  3 s.h.  
  MGT 101 (sophomores or above)†   3 s.h.  
  MGT 110 (juniors or above) ††   3 s.h.  
  MKT 101 (sophomores or above)†   3 s.h.  
  † Sophomore class standing (completion of 24 s.h. or above) is required.
†† Junior class standing (completion of 58 s.h. or above) is required.
††† Senior class standing (completion of 88 s.h. or above) is required.
These requirements cannot be waived.
 
12. General Education Requirements    
  QM 1, 122   6 s.h.  
13. Free Electives
Electives as needed to complete the 128 semester hour minimum.
 

   
       

Transfer Credit and Residency Requirements

  1. Transfer of Business Credits
    At least 50 percent of the business credits required for the B.B.A. degree must be earned at Hofstra.
  2. Transfer of Liberal Arts Distribution Courses
    Students may be able to use transfer credit and/or advanced standing/placement credit to reduce the liberal arts distribution course requirements in the Bachelor of Business Administration program described above.
    Credits earned elsewhere may be used to reduce distribution requirements only if courses are completed before the student matriculates at Hofstra. Credits that Hofstra students earn as visiting students elsewhere may not be used to reduce distribution course requirements. See HCLAS transfer credit requirements regarding transfer credit of liberal arts distribution courses.
  3. Hofstra Students as Visiting Students Elsewhere
    Currently enrolled Hofstra students who want to earn business or nonbusiness credits as visiting students elsewhere must obtain prior approval from the major adviser and chairperson of their major department and the Office of the Dean, Zarb School of Business. Only business credits earned at AACSB-accredited institutions may be approved.

Minors in Business

Business minors provide B.B.A. and non-B.B.A. students with an enriched understanding of the business world. A completed minor field will be listed on the student’s transcript.

Students with a major in a business area may choose a minor in a second business area. For a business minor, B.B.A. students must complete, only under faculty advisement in the department offering the minor, a minimum of 18-19 semester hours with grades of C- or better in that second area of study, with at least six-twelve hours in residence depending upon the chosen minor. While the introductory courses (e.g., courses numbered 1, 2, 101 and 110) included in the undergraduate business and general requirements may be counted within the total 18-19 credit hours, no course may be used toward the minor if it is also being used as an elective in the major field.

Minors are offered in Accounting, Channels of Distribution, Entrepreneurship, Finance, Finance for Mathematics Majors, General Business, Human Resources Management, Information Technology, International Business, International Marketing, Legal Studies in Business, Management, Marketing, and Promotion. See department listings for specific requirements.

Business majors who want to pursue a minor in a nonbusiness area should obtain a description of the minor requirements from the appropriate department. See the minors in the Hofstra College of Liberal Arts and Sciences, and the School of Education, Health and Human Services.

Nonbusiness majors may choose a minor in the School of Business. The requirements are the successful completion of a minimum of 18-19 semester hours of business courses with grades of C- or better, only under faculty advisement in the department offering the minor, with at least 6-12 hours in residence.

For a minor in General Business for nonbusiness majors only, see General Business.

No School of Business courses may be taken on a Pass/D+/D/Fail basis.

No student pursuing a bachelor’s degree, other than a Bachelor of Business Administration degree, may complete more than 30 semester hours of School of Business course work without prior permission of the School of Business Dean’s Office. The student must have the appropriate form approved by and filed with the major and minor departments. For further information regarding business minors, contact the chairperson of the appropriate department.

All minors must be declared at the Office of Academic Records. Forms are available in Zarb School of Business departmental offices.

Bachelor of Business Administration/Master of Business Administration

The Frank G. Zarb School of Business offers combined B.B.A./M.B.A. programs.

Qualified Zarb School of Business undergraduate students may choose to take any combination of B.B.A. and M.B.A. majors. B.B.A. students must apply for admission into the M.B.A. program after completing a minimum of 88 undergraduate credits, but prior to enrolling in their last 12 credits of course work toward the B.B.A.  They are required to take the Graduate Management Admission Test (G.M.A.T.), meet all M.B.A. admission requirements, and be conditionally accepted into the graduate program before being eligible to take up to two graduate-level courses (six credits) as part of the undergraduate program.  Students take these graduate-level courses in place of two undergraduate-level electives (either in the undergraduate major or outside that major) under departmental advisement of their major in the B.B.A. and in the intended M.B.A.  These courses are credited to both the B.B.A. and M.B.A.

Students must complete the B.B.A. degree before being permitted to take more than six graduate credits. 

For complete M.B.A. requirements please see the Hofstra University Graduate Studies Bulletin.

Bachelor of Business Administration/Master of Science

The Frank G. Zarb School of Business offers combined B.B.A./M.S. programs with majors in the following areas:

  • Accounting
  • Taxation
  • Human Resources Management
  • Marketing
  • Marketing Research

Program Requirements for B.B.A./M.S. in Accounting or Taxation

Accounting (152 s.h.)
Taxation (152 s.h.)


Qualified Hofstra University undergraduate accounting majors may choose to take one of the above-listed 152-credit joint B.B.A./M.S. programs. These students must take the Graduate Management Admission Test (GMAT), meet the M.S. admission requirements and submit the appropriate application after successfully completing a minimum of 88 undergraduate credits, but prior to enrolling in their last 12 credits of course work toward the B.B.A. Students meeting these requirements will be eligible to take two of the following graduate-level courses:  ACCT 208, 215, 233, 234 or 242 instead of ACCT 135, 144, 133, 134, or 125 respectively. The two graduate courses (chosen from ACCT 208, 215, 233, 234 or 242) are credited to both the B.B.A. and M.S. degree requirements. Students taking this option will require a minimum of 24 additional credits to complete their M.S. degree. In most states candidates for the CPA examination are required to have completed 150 semester hours of course work in order to be eligible to take the examination.  The B.B.A./M.S. program offered by the Department of Accounting, Taxation, and Legal Studies in Business should enable accounting students to meet this requirement.  (Students are advised to check with their state boards of accountancy to obtain specific requirements.)

Program Requirements for B.B.A./M.S. in Human Resources
Management (152 s.h.)

Qualified Hofstra University undergraduate management or entrepreneurship majors may take the above-listed joint B.B.A./M.S. program. These students must take the Graduate Management Admission Test (GMAT), meet the M.S. admission requirements, and submit the appropriate application after successfully completing a minimum of 88 undergraduate credits, but prior to enrolling in their last 12 credits of course work toward the B.B.A. Students meeting these requirements will be eligible to take two of the following graduate-level courses, MGT 204, 207, 208 or 210. The graduate courses are credited to both the B.B.A. and M.S. degree requirements.

The B.B.A./M.S. in Human Resources Management program consists of 122 undergraduate and 30 graduate credits. The first six graduate credits are taken as part of the 128-credit B.B.A. program with a specialization in management or entrepreneurship. These six graduate credits are also counted toward the 30 credits required for the M.S. in Human Resources Management. Undergraduates must meet the eligibility requirements for the two courses.

Program Requirements for B.B.A./M.S. in Marketing or Marketing Research

Marketing (152 s.h.)
Marketing Research (155 s.h.)


Qualified Hofstra University undergraduate marketing majors may choose to take one of the above-listed joint B.B.A./M.S. programs. These students must take the Graduate Management Admission Test (GMAT), meet the M.S. admission requirements, and submit the appropriate application after successfully completing a minimum of 88 undergraduate credits, but prior to enrolling in their last 12 credits of course work toward the B.B.A. Students meeting these requirements will be eligible to take two graduate-level courses, MKT 247 and a graduate MKT elective in place of two undergraduate marketing electives. MKT 247 and a graduate MKT elective, taken under advisement in the last semester, are credited to both the B.B.A. and M.S. degree requirements. This option requires an additional 24-27 credits for completion of the M.S. degree.

The B.B.A./M.S. in Marketing program consists of 122 undergraduate and 30 graduate credits. The first six graduate credits are taken as part of the 128-credit B.B.A. program with a specialization in marketing. These six graduate credits are also counted toward the 30 credits required for the M.S. in Marketing. Undergraduates must meet the graduate eligibility requirements for the two courses.

The B.B.A./M.S. in Marketing Research program consists of 122 undergraduate and 33 graduate credits. The first six graduate credits are taken as part of the 128-credit B.B.A. program with a specialization in marketing. These six graduate credits are also counted toward the 33 credits required for the M.S. in Marketing Research. Undergraduates must meet the graduate eligibility requirements for the two courses.

For complete M.S. requirements, please see the Hofstra University Graduate Studies Bulletin.

B.B.A. students must apply and be accepted into the graduate program before being allowed to take graduate courses as part of their undergraduate program. Please contact the Zarb School of Business Graduate Programs Office for information.

Business Education

In cooperation with the Zarb School of Business, the School of Education, Health and Human Services offers programs leading to New York state certification for classroom teachers in business education. Students who want to be certified should consult an adviser in the School of Business for selection of a major field and an adviser in the School of Education, Health and Human Servicess for selection of the proper courses for meeting the New York state requirements.

Undergraduate Certificate Programs

The Zarb School of Business and Center for Continuing Education and Professional Advancement offer career certificate programs which are open to qualified college graduates with baccalaureate degrees. Each program consists of six undergraduate-level courses (18-19 credits) which are taken under advisement. At least 12 credits must be taken in residence. Individuals may develop significant expertise in a new field, thus enabling them to begin or move along a new career path. Additionally, graduates may be able to use these courses to fulfill some prerequisites toward an M.B.A. program. Courses in these programs are taught by Zarb School of Business faculty.

The Accounting Certificate Program enables college graduates to become accountants, usually for either public accounting or industry; and they will meet some of the State requirements for taking the CPA examination. Participants in this program learn the basic concepts, techniques, and skills required to understand and practice accounting.
 
The Finance Certificate Program offers three concentrations, all of which enable graduates to be eligible for positions with brokerage houses, corporations, government agencies, not-for-profit institutions, insurance firms, and investment banks. Graduates may also be able to use these courses to fulfill the prerequisites for admittance to the CFA examination.

The General Management Certificate Program enables graduates to advance their careers by developing high-level competencies as managers. Individuals who have recently assumed responsibility for coordinating the work of others, as well as those preparing for promotion to supervisory positions, will benefit from this program.

The Human Resources Management Certificate Program offers individuals the opportunity to pursue a career in the field of human resources management. Graduates of the program become eligible for positions in a variety of business entities including corporations, not-for-profit institutions, and government agencies in both domestic and international markets.

The Information Technology Certificate Program prepares college graduates for the fastest growing careers in systems analysis and information resources management. Students learn to analyze business needs and procedures in order to design a system of computer-based tools to simplify business functions and improve productivity.

The International Business Certificate Program prepares graduates to work at a variety of exciting positions, such as international financial managers, import/export managers, foreign subsidiary managers, international human resources managers, international trade managers, and others depending on prior experience and education.

The Marketing Certificate Program offers two concentrations for college graduates. One concentration focuses on marketing management that prepares students for positions in a variety of settings, such as direct marketing, international marketing, retail management, and marketing research. The other focuses on marketing media with emphasis on television and print advertising.

Student Activities

The Zarb School of Business offers undergraduate business students a wide variety of clubs and organizations that enhance their educational experience at Hofstra and help prepare them as future business leaders. These include:

  • Accounting Society
  • Advertising Club
  • Beta Alpha Psi honor society
  • Beta Gamma Sigma honor society
  • Financial Management Association (FMA)
  • Future Business Leaders of America (FBLA)
  • Hofstra American Marketing Association (HAMA)
  • Hofstra Collegiate Entrepreneurial Club
  • Hofstra Tax Society
  • Information Systems Association
  • Information Technology Association
  • Institute of Legal Studies in Business
  • Institute of Management Accountants (IMA)
  • International Business Association
  • National Association of Black Accountants
  • Society for the Advancement of Management (SAM)

 

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