| |
Nov 25, 2024
|
|
|
|
|
2008-2009 Graduate Studies Bulletin [ARCHIVED BULLETIN]
Marketing, M.B.A.
|
|
|
Objectives of the Master of Business Administration in Marketing
- To provide students with broad-based strategic marketing tools and skills — as well as general management skills — that enable them to obtain an appropriate managerial level marketing position leading to a successful career.
- To develop students’ analytical and strategic skills through course work, case analysis and projects that will help them to manage various marketing functions.
- To prepare students to move into more progressively senior marketing positions in a variety of small and large and for profit and not-for-profit organizations.
Component IV: The Marketing Concentration - Semester Hours: 15
With permission of the Graduate Programs Office, in consultation with the department
chairperson to set general policy, students may substitute an elective course
outside of their major area for one of these courses.
- Five electives in area of concentration selected under advisement (including
at least one international course in the area of concentration), 15 s.h.
Component VI - Internship (no credit) for full-time day M.B.A. students only
|
|
|