Apr 19, 2024

2007-2008 Undergraduate Bulletin

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2007-2008 Undergraduate Bulletin [ARCHIVED BULLETIN]

Public Relations, B.A. Major in

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Program Requirements - Total Semester Hours: 36

JRNL 1 - Ethics and Principles of the American News Media Semester Hours: 3
JRNL 11 - News Writing and Reporting Semester Hours: 3
JRNL 60 - Fundamentals of Public Relations Semester Hours: 3
JRNL 61 - Media Relations Semester Hours: 3
JRNL 62 - Public Relations Research Methods and Assessment Semester Hours: 3
JRNL 63 - Public Relations Copywriting Semester Hours: 3
JRNL 64 - Public Relations Case Studies Semester Hours: 3
JRNL 67 - Public Relations Campaigns Semester Hours: 3
JRNL 170 - Internships Semester Hours: 3
MASS 1 - Mass Media: History and Development Semester Hours: 3

6 Semester Hours Chosen Under Advisement From

(under advisement)

JRNL 41 - Photojournalism Semester Hours: 3
JRNL 50 - Feature and Magazine Writing Semester Hours: 3
JRNL 53 - Copy Editing Semester Hours: 3
JRNL 54 - Magazine Production Semester Hours: 3
JRNL 56 - Desktop Publishing Semester Hours: 3
JRNL 57 - Graphic Design for Publication Semester Hours: 3
JRNL 80 - Online Journalism Semester Hours: 3
JRNL 171 - Internships Semester Hours: 3

Note

The following courses are required to successfully complete the B.A. in Public Relations:

MKT 101 - Principles of Marketing Semester Hours: 3
MKT 131 - Principles of Advertising Semester Hours: 3
SPCM 7 - (CP) Public Speaking Semester Hours: 3

School of Communication Requirements

The School of Communication also requires that Public Relations majors take:

AVF 1 - Sound and Image Aesthetics Semester Hours: 3
SPCM 1 - (CP) Oral Communication Semester Hours: 3

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