Marketing or Marketing Research, B.B.A/M.S. Specialization in

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Program Requirements:

Marketing (152 s.h.)
Marketing Research (155 s.h.)

These two B.B.A./M.S. programs are available to qualified students* who complete:

MKT 124 - Consumer Behavior Semester Hours: 3
MKT 144 - Marketing Research Semester Hours: 3
MKT 175 - Marketing Planning and Product Strategies Semester Hours: 3

Additional Requirements:

two additional three-credit courses in marketing (may include GBUS 170); and MKT 203 and 247 (which will be credited to both the B.B.A. and M.S. degrees).

Note:

*Students selecting the B.B.A./M.S. option must take the Graduate Management Admission Test (GMAT), meet the M.S. admission requirements, and submit the appropriate application after successfully completing a minimum of 88 undergraduate credits, but prior to enrolling in their last 12 credits of course work toward the B.B.A. For complete M.S. requirements, please see the Hofstra University Graduate Studies Bulletin.

Department Objectives for B.B.A./M.S. in Marketing or Marketing Research Students

To offer joint B.B.A./M.S. programs for students who wish to pursue both a B.B.A. in marketing and an M.S. in marketing or marketing research at Hofstra University.
To enable superior students to pursue a fast track in their education and to enhance their marketing -related career prospects. A student can begin graduate studies during his or her senior year as an undergraduate, apply graduate credits to both the B.B.A./M.S. programs, and attain both a B.B.A. and an M.S. in five years.