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Mar 28, 2024
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2007-2008 Graduate Studies Bulletin [ARCHIVED BULLETIN]
Marketing, M.B.A.
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Component IV: The Marketing Concentration - Semester Hours: 15
With permission of the Graduate Programs Office, in consultation with the department
chairperson to set general policy, students may substitute an elective course
outside of their major area for one of these courses.
- Five electives in area of concentration selected under advisement (including
at least one international course in the area of concentration), 15 s.h.
Objectives of the M.B.A. Program
Objectives of the Master of Business Program
- Provide qualified students (who already hold baccalaureate degrees) with a professional
perspective, broad exposure to the functional areas of business, specialized instruction
in the leadership aspects of business, integrative capstone courses, and an opportunity
to gain expertise in a specific field of business.
- Serve individuals with a strong commitment to managerial careers in business,
government or the not-forprofit sector who exhibit the potential for leadership
in the global business community.
- Offer a wide range of M.B.A. concentrations.
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