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    Hofstra University
   
 
  Nov 18, 2017
 
 
    
2007-2008 Graduate Studies Bulletin [ARCHIVED BULLETIN]

Marketing, M.S.


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Offered by the Department of Marketing and International Business, the Master of Science in Marketing is designed to meet the demands of professionals who want to assume middle- and upper-level positions within the marketing function. An emphasis is placed on the design, integration, implementation, and review of marketing plans.

Objectives of the Master of Science in Marketing


  • To prepare students for middle- to upper-level positions within the marketing function at a variety of organizations.
  • To develop marketing specialists who can understand and analyze marketplace dynamics, interpret consumer trends, and plan and execute marketing strategies.
  • To emphasize the design, implementation, and review of comprehensive marketing plans across a variety of situations.

Choose Under Advisement From - Semester Hours: 9


Three of the following courses, selected under advisement, 9 s.h.

Footnote


Students who have taken at least 18 semester hours in Marketing with a B average or better prior to enrolling in the M.S. in Marketing program may substitute a graduate Marketing elective for MKT 203.

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