Offered by the Department of Marketing and International Business, the Master
of Science in Marketing Research is designed to meet the demands of professionals
who want to assume specialized responsibilities in the field of marketing research.
Objectives of the Master of Science in Marketing Research
To prepare students for middle- to upper-level positions within the marketing research function at various organizations or marketing research firms.
To develop marketing research specialists who can understand and assess marketing information needs, coordinate multiple research projects, analyze data, and determine the implications of marketing research data on marketing strategy.
To enhance students’ quantitative and qualitative research skills.