Mar 29, 2024  
2008-2009 Graduate Studies Bulletin 
    
2008-2009 Graduate Studies Bulletin [ARCHIVED BULLETIN]

Marketing Research, M.S.


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Offered by the Department of Marketing and International Business, the Master of Science in Marketing Research is designed to meet the demands of professionals who want to assume specialized responsibilities in the field of marketing research.

Objectives of the Master of Science in Marketing Research


  • To prepare students for middle- to upper-level positions within the marketing research function at various organizations or marketing research firms.
  • To develop marketing research specialists who can understand and assess marketing information needs, coordinate multiple research projects, analyze data, and determine the implications of marketing research data on marketing strategy.
  • To enhance students’ quantitative and qualitative research skills

Admission Criteria (MS)


Applicants for admission to the M.S. programs majoring in either accounting or taxation must hold a baccalaureate degree in accounting or the equivalent from an accredited institution. Applicants for admission to the M.S. programs in finance, human resources management, information technology, marketing, marketing research and quantitative finance must hold a baccalaureate degree from an accredited institution. NOTE: Previous course work is evaluated by the Graduate Programs Office of the Zarb School of Business upon a student’s admission. Students who have not taken the necessary prerequisite courses will be required to do so.

Applicants for admission are required to take the Graduate Management Admission Test (GMAT), which is administered by the Graduate Management Admission Council (GMAC). Applicants are encouraged to take the GMAT well in advance of applying to a graduate program. To schedule an appointment to take the GMAT, applicants may call 1-800-462-8669 or visit the GMAC Web site at
www.mba.com.

Applicants for the M.S. in Taxation program may substitute the Law School Admissions Test (LSAT) if they are currently enrolled in the Hofstra Law School or have graduated from an ABA-accredited law school.

All applications for admission are considered on the basis of their own merits, with weight given to the strength of a student’s previous academic performance, scores obtained on the GMAT, professional experiences indicating increasing levels of responsibility, and any other pertinent information which the candidate for admission may provide to the Committee on Admissions.

Choose From - Semester Hours: 3


One of the following IT/QM courses, selected under advisement, 3 s.h.

Choose From - Semester Hours: 3


One marketing elective, selected under advisement, 3 s.h.

Footnote


Students who have taken at least 18 semester hours in Marketing with a B average or better prior to enrolling in the M.S. in Marketing program may substitute a graduate Marketing elective for MKT 203.

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