Apr 18, 2024

2005-2006 Undergraduate Bulletin

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2005-2006 Undergraduate Bulletin [ARCHIVED BULLETIN]

B.B.A. Specialization in Marketing

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All specializations must have prior approval of adviser.

Program Requirements

The requirements are: MKT 124, 144, 175; and four additional three-credit courses in marketing (may include GBUS 170).

MKT 124 - Consumer Behavior Credits: 3 s.h.
MKT 144 - Marketing Research Credits: 3 s.h.
MKT 175 - Marketing Planning and Product Strategies Credits: 3 s.h.

See Also: Complete B.B.A. Requirements

The complete B.B.A. requirements are available in the Frank G. Zarb School of Business section of this Bulletin.

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