|
Oct 14, 2024
|
|
|
|
ENGL 174 - Book PromotionSemester Hours: 3 Spring
Various activities by which a publisher markets a book: book promotion, field sales, book retailing. Covers the development of catalogs, advertising, media promotion, field sales calls, distribution to bookstores, libraries and wholesalers.
Prerequisite(s)/Course Notes: WSC 001 or WSC 002 .
Add to Personal Catalog (opens a new window)
|
|