Mar 23, 2023  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]

Add to Personal Catalog (opens a new window)

IB 170 - International Marketing

Semester Hours: 3
Fall, Spring
Conditions affecting the international marketing position of the United States and other selected countries, development of multinational marketing policies, trade with developed and developing countries. Foreign market research, channels of international marketing, international advertising media, mechanics and documentation of foreign trade. Organization and management of international marketing intermediaries. Emphasis on case studies and experiential exercises.

Prerequisite(s)/Course Notes:
MKT 101 ; junior class standing or above. Same as MKT 170 .





Add to Personal Catalog (opens a new window)