Mar 29, 2024  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]

Add to Personal Catalog (opens a new window)

MKT 141 - Retail Management

Semester Hours: 3
Fall, Spring
Examination of the framework of retailing: retail institutions, supply chain management, strategic retail planning, omnichannel retailing, trade-area and site-selection analysis, retail organizations, merchandise planning and management, service retailing, customer service, store image, promotion, pricing, retail audit and retailing in the future.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.





Add to Personal Catalog (opens a new window)