Feb 03, 2023  
2020-2021 Undergraduate Bulletin 
2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PR 104 - Specializations and Practice Areas of Public Relations

Semester Hours: 3
Fall, Spring

PR professionals practice in a variety of specialties, each serving unique publics. The goal of this class is to generate knowledge of effective principles of strategic public relations within specialized areas of public relations and to promote ethical approaches to strategic planning in a variety of industries. Through a mixture of guest lectures, readings and case study analysis, students will examine how public relations theories and tools become specialized for varying disciplines such as sports public relations, health care public relations, entertainment public relations, fashion public relations and non-profit public relations, travel public relations and others.  Focusing on real-world applications, this course critically analyzes examples of how public relations practitioners have tried to enhance interactions with key publics to achieve organizational objectives.

Prerequisite(s)/Course Notes:
PR 100 . Course Notes: Open only to PR juniors and seniors

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