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Apr 19, 2024
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MKT 173 - Global Fashion MarketingSemester Hours: 3
Fall
This course examines the fashion industry (textiles; furs and leather; apparel; accessories; cosmetics and fragrances as well as home fashions) in a global context through discussion of the industry’s history and evolution across the world. In addition, global fashion marketing is explored relative to issues concerned with global marketing strategy, manufacturing and logistics with special emphasis on fashion forecasting, retailing and advertising across extremely diverse cultures.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above. (Formerly 157N.)
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