Apr 20, 2024  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MUSB 103 - Promotion in the Music Industry

Semester Hours: 3


This course is designed to give students an advanced understanding of marketing & promotion in the music industry. It will give insight into the marketing tactics employed by labels, concert promoters, distributors, independent agents and artists in the marketplace. This course will provide the basis for developing an integrated marketing campaign that can be implemented and adapted into the current music marketplace.

 

Prerequisite(s)/Course Notes:
MUSB 102 .

Note: Credit is given for this course or MUS 180H, not both.  Not for liberal arts credit.  (Formerly, MUS 180H Promotion in the Music Industry)

 





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