Apr 25, 2024  
2020-2021 Undergraduate Bulletin 
    
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2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PR 118 - Public Relations and Persuasion

Semester Hours: 3
This course will analyze how ideas and behaviors become popular and spread. We will study how the public relations profession attempts to influence the thinking and behavior of individuals and groups in order to sell products and build support for political candidates, ideas, and causes. Students will learn a range of tactics and phenomena including the characteristics that make ideas influential, memorable, and viral and how public relations professionals capitalize on this knowledge to meet their goals. We will assess the ethics and social implications of the use of such strategies.




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