Apr 17, 2024  
2020-2021 Graduate Studies Bulletin 
2020-2021 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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MKT 247 - Consumer Behavior in the Global Environment

Semester Hours: 3


An examination, analysis and application of the theories and concepts that contribute to successful marketing approaches, drawn from psychology, sociology, anthropology, and economics.  Explores consumer issues concerning the acquisition, consumption and disposition of goods, services and ideas.  Topics include how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers) and how the consumer is influenced by his or her environment (e.g., culture, family, media). Perspectives of the marketer, consumer, and public policy maker are examined. An emphasis is placed on marketing strategy implications and the successful application of theories in a firm context.

Prerequisite(s)/Course Notes:
MKT 203 .Open only to matriculated graduate students in theFrank G. Zarb School of Business and in other Schools at Hofstra where appropriate. See specific requirements.

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