Apr 17, 2024  
2020-2021 Graduate Studies Bulletin 
    
2020-2021 Graduate Studies Bulletin [ARCHIVED BULLETIN]

Add to Personal Catalog (opens a new window)

MKT 311 - Thesis in Marketing Research II


Semester Hours: 3
Periodically
This is the second of a two-course sequence for a thesis in marketing research (MKT 310  and 311). The student executes a research study related to a marketing problem or opportunity.  The student works individually under the guidance of a thesis adviser on a one-on-one basis. The student collects data using appropriate sample size and analyzes the data by appropriate analytical methods. The student is required to prepare a written report of the findings and their implications and make an oral presentation.

Prerequisite(s)/Course Notes:
MKT 310  and permission of the department chairperson. Corequisite: MKT 280 . Open only to matriculated MS in Marketing Research  students. (Formerly Thesis in Marketing Research.)





Add to Personal Catalog (opens a new window)