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Nov 21, 2024
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PR 111 - Communicating Social ResponsibilitySemester Hours: 3
Periodically
This course will examine Corporate Social Responsibility (CSR) and the communication challenges it presents for the public relations professional. CSR has increasingly become an integral part of building a well-respected brand and is now a critical component of all corporate communications departments. Focusing on the different aspects of CSR – including environmental accountability and sustainability, philanthropy, employee volunteerism, business ethics and good governance – this course will examine concepts and tactics public relations professionals need in order to prepare strategic communication plans that highlight CSR activities and that contribute positively to a client or employer’s global reputation. Strategies for communicating social impact for nonprofits and social enterprises will also be examined, highlighting key leaders and organizations, and the challenges they face.
Prerequisite(s)/Course Notes:
May not be taken on a Pass/D+/D/Fail basis. Not for liberal arts credit. (Formerly Corporate Social Responsibility Communication Strategies.)
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