| |
Dec 26, 2024
|
|
|
|
|
IB 162 - European BusinessSemester Hours: 3
Every Other Year
Intensive study of the unique aspects of doing business in foreign continents. Topics include managing capital sources, assets, pricing and employee compensation; coordinating multinational production and marketing strategy in the context of export and import protectionism and regional integration; conducting relations with central banks, planning agencies, political and economic elites, trade associations and labor unions. Marketing in a heterogeneous socioeconomic environment; organizational design; worker/management relations; building data bases for supporting continental operations.
Prerequisite(s)/Course Notes:
Junior class standing and IB 150 .
Add to Personal Catalog (opens a new window)
|
|