IB 175 - Global Business Policies, Planning and StrategiesSemester Hours: 3
Fall, Spring
Global Business Policies, Planning, and Strategies is a capstone course addressing global issues that challenge today’s international business people. The course examines how international business managers establish an organization’s long-term direction, set specific performance objectives, develop strategies to achieve these objectives, and execute the chosen action plans. The course focuses on developing business plans and strategic options for global markets. Specifically, the following key areas are covered: evaluating world markets, analyzing and choosing entry strategies, obtaining a working knowledge of analytical techniques for strategic business decisions in the global context, and developing a comprehensive strategic business plan for the global market.
Prerequisite(s)/Course Notes:
Senior class standing; IB 150 ; 9 semester hours of additional international business major electives.
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