Mar 14, 2026  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MASS 112 - Surveying Public Opinion: Introduction to Public Opinion Research

Semester Hours: 3
Periodically

This course introduces the subject of commercial, social, and political opinion research, methodologies and their pitfalls, uses of public opinion studies, the relationship between such studies, and their influence in the marketplace of ideas, services, and products. Other topics include the effect of the polling phenomenon on the press and how news is created out of polling results.

Prerequisite(s)/Course Notes:
MASS 011  or permission of the instructor.


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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