MKT 127 - Nonprofit Marketing

Semester Hours: 3

Fall, Spring

The course reflects the increasing importance of marketing in the public and nonprofit sectors. It encourages students to consider how the concepts of marketing are developed and employed in a range of non-profit organizations, including charities, cultural organizations, political organizations and advocates of social causes. The focus· is on the development of the skills needed to create, implement and refine effective marketing strategies for nonprofit and social organizations through lectures, reading assignments and student projects. 

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.

View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026