MKT 131 - Principles of Advertising

Semester Hours: 3

Advertising and Integrated Marketing Communication (IMC) is a cross-functional process to communicate corporate, campaign, or brand messages consistently and coherently by strategically controlling all messages sent to relevant stakeholders. Students learn how to integrate marketing communication elements in both traditional and digital media and measure their effectiveness through research and analytical methods. Students are required to earn an advertising-related certification (e.g., Google Ads Certifications).

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.

View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026