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Dec 30, 2024
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MKT 141 - Retail ManagementSemester Hours: 3
Fall, Spring
Examination of the framework of retailing: retail institutions, supply chain management, strategic retail planning, omnichannel retailing, trade-area and site-selection analysis, retail organizations, merchandise planning and management, service retailing, customer service, store image, promotion, pricing, retail audit and retailing in the future.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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