Mar 16, 2026  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 141 - Retail Management

Semester Hours: 3
Fall, Spring
Examination of the framework of retailing: retail institutions, supply chain management, strategic retail planning, omnichannel retailing, trade-area and site-selection analysis, retail organizations, merchandise planning and management, service retailing, customer service, store image, promotion, pricing, retail audit and retailing in the future.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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