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Dec 21, 2024
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MKT 145 - Digital MarketingSemester Hours: 3
Fall, Spring
This course provides students the theoretical understanding and current tactics of marketing in the digital world. Using interactive lectures, industry expert sharing sessions, and real world simulation, students will learn search engine optimization, search engine marketing, online advertising, web analytics, email marketing, social media management, and mobile marketing. From designing and analyzing a company’s online presence to planning, executing, and assessing digital marketing strategies, this course equips students with applicable knowledge and skills to work in the field of digital marketing in various industries.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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