Mar 14, 2026  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 145 - Digital Marketing

Semester Hours: 3
Fall, Spring

This course provides students the theoretical understanding and current tactics of marketing in the digital world. Using interactive lectures, industry expert sharing sessions, and real world simulation, students will learn search engine optimization, search engine marketing, online advertising, web analytics, email marketing, social media management, and mobile marketing. From designing and analyzing a company’s online presence to planning, executing, and assessing digital marketing strategies, this course equips students with applicable knowledge and skills to work in the field of digital marketing in various industries.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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