Mar 14, 2026  
2022-2023 Undergraduate Bulletin 
    
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2022-2023 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 170 - International Marketing

Semester Hours: 3
Fall, Spring
Conditions affecting the international marketing position of the United States and other selected countries, development of multinational marketing policies, trade with developed and developing countries. Foreign market research, channels of international marketing, international advertising media, mechanics and documentation of foreign trade. Organization and management of international marketing intermediaries. Emphasis on case studies and experiential exercises.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above. Same as IB 170 .


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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